Privacy Policy

It is essential for HELLO MELHO to respect the privacy of its customers and to maintain their trust.


MELHO Ltd., registered in South Korea (registration number: 131-87-01833) and located at 5 hyochangwon-ro 69 -gil Yongan-gu, SEOUL, South Korea, is the operator of the site Internet and the services offered therein and, consequently, is responsible for the collection, processing and use of customers' personal data and for the compatibility of the data processing with the Regulations (EU) 2016/679 on the protection of personal data.



MELHO Ltd. has the technical and organizational means to guarantee the security of its Customers' personal data and is able to protect session data and personal data against the risks of unauthorized and illegitimate processing thereof and/or against the risk’s unintentional loss, modification, disclosure or access. The Customer must, however, be fully aware that the transmission of information via the Internet contains certain risks for their security and that MELHO Ltd. cannot assume any responsibility for the security of information transmitted through these channels.


The data are stored on servers that are located in Datacentres in SOUTH KOREA, more precisely in SEOUL.


They are kept for three years after a final commercial contact with the Customer. A commercial contact is represented by online purchase, opening a message from HELLO MELHO or connecting to a HELLO MELHO digital space (desktop or mobile site).



- Visit of the site

During any visit to the internet pages of the site, certain data on the use of the visitor's internet browser is transmitted for technical reasons and is recorded in log files. This includes the following data: date and time of the call to the Internet page; the name of the Internet page called up, IP address of the visitor's computer or portable device, address of the Internet page from which the visitor accessed the Internet page, the volume of data transmitted as well as the name and location version of the visitor's browser.

The evaluation of log files makes it possible to improve Internet offers and to make them even more user-friendly, to detect errors more quickly and to remedy them, as well as to adjust the capacity of the server. From the log files, the site can identify when the consultation of the Internet offers is more particularly popular and, therefore, make available the appropriate volume of data that will guarantee the best possible use.


- Registration of a customer account

The visitor proceeds of his own free will to enter personal data for the creation of his customer account on the website For some personal data, the entry of truthful data is imperative. This obligation concerns the following data: first name, last name, address, date of birth, e-mail address, password.

The data recorded on the customer account can be viewed and modified by the customer at any time. Finally, the Customer can request the complete erasure of his customer account, accessible from the "My Account" page. No recovery of its data will then be possible.


- Use of the website as a registered customer

During the use of the website by logged-in registered customers, HELLO MELHO collects data for statistical reasons and in order to allow the perfect functionality of the portal. It collects the following data: type, frequency, and intensity of use of the website, duration of membership as a member, purchasing behavior, the user ID.


- Purchase

If the Customer wishes to purchase a product on the Site, the collection of various data for the execution of the sales contract is necessary. The Customer must indicate the following data: name and surname, postal address, e-mail address, date of birth, details in connection with the payment, identification data, and telephone number.




The following paragraphs describe in more detail the way in which HELLO MELHO may use the personal information of the visitor to the website


- Purchases

If the visitor makes a purchase on our website, we will use the information provided to process the order. HELLO MELHO may need to share information with other entities (eg transport companies, postal services) that play a role in processing the order.


- Personalization of the customer experience on the website

HELLO MELHO may use information about the visitor in order to provide him with a more personalized experience on the website, for example, by providing content that may be of interest to the visitor, by making it easier to navigate or by personalizing advertisements. There is no transmission of personal data to advertisers.


- Marketing

The information communicated by the visitor, as well as the information that HELLO MELHO collects about him indirectly, may be used by HELLO MELHO for commercial purposes. However, the visitor will first have the possibility to accept or refuse such use of his data. The visitor can decide at any time to no longer receive commercial communications from HELLO MELHO by following the unsubscribe instructions included in each of the e-mails.




The following paragraphs describe in more detail the legal bases on which HELLO MELHO relies in order to process your personal data. These legal bases depend on the purpose for which the personal data is processed:


- Execution of the contract

Data processing is necessary for the execution of sales or service contracts. This is the legal basis for the execution of online sales (order processing, delivery), interactions with customers, management of the MELHO POINT loyalty program.


- Legal obligations

Data processing is necessary for compliance with legal obligations.


It is on this basis that the issuance, sending and storage of invoices is based, but also the exercise of the rights on which HELLO MELHO informs the visitor below, or of complaints against HELLO MELHO products or services.


- Legitimate interest

HELLO MELHO relies on this foundation to:

  1. Analysis and improvement of the course on the website.

  2. Sending a satisfaction survey on the sales process, the quality of services and products.

  3. Centralization of behavioral data for the purposes of advertising targeting and / or the development of business statistics.


- Consent

The processing of visitor data may also require their consent. Certain data processing can only take place after request or authorization from the visitor.


Data processing is necessary to allow HELLO MELHO to ensure continuity and improvement of its services.

This is the basis on which HELLO MELHO rests for:

  1. Sending newsletter.

  2. Sending promotional offers, exclusive promotions, the latest news or personalized information adapted to the Customer's user profile.

  3. The creation of the customer account on the website.

  4. The geolocation of the computer or smartphone used by the Customer

  5. The installation and use of cookies

  6. The organization of competitions

  7. The sharing of information and / or the publication of the Customer's photos on our platforms or social networks.


The withdrawal of consent, for one or more of the above purposes, does not hinder the execution of sales or service contracts.



HELLO MELHO is authorized to collect the Customer's data, use them, transfer, save, process, or transmit them to third-party companies (auxiliaries) to the extent that this transmission is necessary for the performance of the contract. These entities are required, to the same extent as HELLO MELHO itself, to ensure data protection.


HELLO MELHO sometimes must call on external service providers for certain processing operations, such as the analysis of customer reviews. The data is then transmitted anonymously (addresses and identity information do not appear), or if this is not the case, the service provider has made a commitment not to use them for its own needs or to use it. communicate to a third party. These entities are also required, to the same extent as HELLO MELHO itself, to ensure the protection of personal data.

In order to ensure the security of payments, the site uses a secure payment service. This service integrates the Secure Socket Layer (SSL) security standard. The confidential data (the 16-digit credit card number, the expiration date, and the cryptogram) are directly transmitted in an encrypted manner to the servers managing this service without passing through the physical media of the site's servers.


HELLO MELHO also works with several third parties (Facebook, Google) to manage part of the advertising on other sites. These third parties may use cookies and web beacons to collect information (such as the visitor's IP address) about activity on the website, in order to target HELLO MELHO advertisements.


HELLO MELHO transmits the names, first names, postal addresses, email addresses, and phone numbers of the Customer to the shipping companies who ensure the delivery of your orders.



On the website, HELLO MELHO uses "Cookies", which consist of small text files that are saved on the computer or portable device when the visitor visits one of the pages of the website. HELLO MELHO also provides you with complete information on the use of cookies in the Cookie Charter section.



In accordance with Regulation (EU) 2016/679 relating to the protection of personal data, the Customer has the following rights over personal data: right of access, right of rectification, right to erasure (right to be forgotten), right of opposition, right to restriction of processing, right to portability. The Client can also define directives relating to the retention, erasure, and communication of personal data after his death.


If the visitor has created a customer account on the website, he can modify his personal data at any time in the "My Account" section.




In order to be able to interact with other websites on which the Customer may have accounts (such as Facebook, Instagram, and other social media sites), HELLO MELHO may provide links or integrate third-party applications allowing the visitor to connect, publish content or join communities from the website


Use of these links and applications is subject to the terms and conditions of use and privacy policies of third-party sites that the visitor must check or accept (if you already have an account) before using the links or applications.


HELLO MELHO cannot be held responsible for the practices of third-party websites or applications, in particular regarding confidentiality, the processing of personal data or even their content.




MELHO Ltd. reserves the right to modify this "Privacy Policy" or the content of the website without prior notice.